What marketing strategy does Zara use?

Instead of advertising, Zara uses its store location and store displays as key elements of its marketing strategy. By choosing to be in the most prominent locations in a city, Zara ensures very high customer traffic for its stores.

How does Zara advertise their brand?

Because ZARA doesn’t advertise, its layouts of stores and websites do most of the promotional marketing. This means that in order to stay competitive in the industry, they take extra care in making everything perfect.

Does Zara use marketing?

Zara’s marketing and advertising strategy is based on a marketing concept that has been lost in the wake of the rise of new technologies and online stores. One of the most effective ways to get customers is to pass in front of your store, enter and then buy.

What is Zara’s brand positioning?

Positioning strategy of brand Zara aims at democratizing fashion. The main objective of the company in India is to provide its customers with high fashion and trendy products at lower prices to accommodate their needs.

What is the brand personality of Zara?

The brand personality is confident, beautiful, unpretentious and stylish. These traits make the brand Zara unique and different than the competitors. The traits can be seen in its col- lections, the way stores are decorated, store windows and where stores are located.

How Zara has revolutionized the concepts of marketing?

The brand follows the strategy of minimal advertisement, where they are able to maintain their position in the market. Zara is found to use marketing of its products mainly through its influencers, social media platforms, its supply chain management, and timely availability of the products in such changing trends.

What is Zara brand value?

Spanish fast-fashion retailer Zara, (brand value up 6% to US$18.4 billion) has moved into second position supplanting H&M which falls down to fourth place (brand value down 16% to US$15.9 billion).

What is Zara supply chain strategy?

Zara’s overarching strategy is achieving growth through diversification with vertical integrations. It adapts couture designs, manufactures, distributes, and retails clothes within two weeks of the original design first appearing on catwalks.

How does Zara use Analytics?

ZARA captures data from e-commerce sales, PDA devices and RFID tags on the clothing, POS terminals, and customer surveys. Customer preferences are captured by store employees in their PDAs in details: cut, colour, buttons, zippers, and more. Zara has constructed its business on RFID tags as per the Wall Street Journal.