What is the Dairy Queen slogan?
Happy Tastes Good
As of 2019, Dairy Queen uses the slogan “Happy Tastes Good”. The slogan This is Fan Food not Fast Food is still used on the cups, wrappers, and paper baskets.
What is Dairy Queens slogan outside of Texas?
If you’ve ever visited a Dairy Queen in Texas (or even the DQ Texas website) you might’ve come across the slogan “That’s What I Like About Texas”. This is quite a change from the DQ slogan we’ve seen everywhere else: “Happy Tastes Good”. And it’s far from the only thing that’s different about DQ in Texas.
What other states have Dairy Queen?
There are Dairy Queens in every state but Vermont. In 48 states, one Dairy Queen is pretty much like the other, but Texas is a world unto itself, DQ wise. Texas is so large that DQs here have their own food system—Texas Country Foods.
What states is Dairy Queen not in?
US States and Territories without any Dairy Queen locations
| Northern Mariana Islands | Puerto Rico | Vermont |
|---|---|---|
| American Samoa | Guam | U.S. Virgin Islands |
Why is it DQ That’s what I like about Texas?
In a category rife with parity, our insight served as the basis for a unique positioning strategy, and the slogan, “DQ, That’s What I Like About Texas” was born. No other chain can stake a claim to DQ’s favored son status, and it served as a point of true distinction for the brand in The Lone Star State.
Is Dairy Queen different in Texas?
Although DQ soft-serve products are the same no matter where you go throughout the U.S. and Canada, Texas DQ locations have their own unique food system, Texas Country Foods, which the rest of the country does not offer.
Are DQs only in Texas?
The largest Dairy Queen location isn’t in the U.S. Although there are Dairy Queens in every state but Vermont, the popular American chain’s largest store is actually located in Riyadh, Saudi Arabia.
Why is Texas Dairy Queen different?
Texas is able to have its own Dairy Queen menu because back in the 1980s, the Texas Dairy Queen Operators’ Council negotiated with the parent corporation International Dairy Queen, Inc. to acquire the rights to their own marketing and menu.
Is DQ Texas based?
If you ask many Texans where Dairy Queen is based, they will likely proudly proclaim that the chain is headquartered right here in the Lone Star State. But Dairy Queen is actually headquartered in Minneapolis, Minnesota.
Is Texas the only state that has Dairy Queen?
Why are Texas Dairy Queens different?
Although DQ soft-serve products are the same no matter where you go throughout the U.S. and Canada, Texas DQ locations have their own unique food system, Texas Country Foods, which the rest of the country does not offer. The DQ Chicken Strip Basket was developed in Texas.
Why is Dairy Queen Texas Different?