Our Journey

While farming in Hawaii in December of 2008, my dear friend Lindsey Wilner and I discovered the turmeric crop at a place called Haleakua. I was instantly and magnetically drawn to the turmeric rhizome*. The nutrient rich volcanic soil of Hawaii is the perfect place to cultivate this tropical herb. We ate the fresh turmeric right out of the ground and quickly noticed the transformational healing effects. My body and mind resonated deeply with the herb, and I began researching it and talking to people about its qualities and health benefits. My yoga practice was enlightened by the profound health empowering nature of turmeric. Stiffness that I had experienced began to dissolve, and my energy levels increased, as well as mental clarity and blood circulation.

When I left the farm, I made it my practice to always have fresh, living turmeric with me. For the next 10 months my relationship with turmeric evolved, and I continued to nurture and to expand my awareness of its incredible healing potential. I shared my passion and discoveries in the hope that others could heal and empower themselves through turmeric.

After trying extracts and supplements, I came to realize that the best and most effective source of turmeric and curcumin was nature’s own raw root. It was my dream to facilitate fresh enzymatic turmeric into the lives of all people and to formulate the world’s first ever fresh organic turmeric beverage.

The TumericALIVE grass roots expansion began and radiated from Alphabet City, a community and neighborhood subsidiary of the East Village in downtown Manhattan. In December of 2009, the first bottles of TumericALIVE, The Elixir of Life, appeared on shelves in select health food purveyors and yoga studios.

Each bottle is artisanally crafted with a purpose and a destination. We strongly believe that our vision, guided by great passion and Love for our product, will manifest change and improve the lives of many. Our goal is to enable people to realize and activate their fullest health potential through awareness, education, and experience. TumericALIVE is committed to offering the very best in natural, sustainable health resources and practices.

Daniel Sullivan
Founder, TumericALIVE

*a rhizome is a horizontal underground stem.